Snapchat Marketing is an essential tool that, when used correctly, can significantly reach your target demographic in a productive way. When Snapchat began, it was a cute little app that allowed users to play around, have fun, and send instantly-disappearing videos to your friends and general acquaintances. It provided a spontaneous, on-the-spot communication that was fresh and fun, highlighting individual interaction. At first, it didn’t have much appeal for brands. This, however, is no longer the case.